No matter what industry you’re in, having your website optimized for search engines is a must. Optimization makes it easier for potential customers to stumble across your site organically, which can increase business and boost your reputation. Search engine optimization (SEO) is one of many services offered by marketing firms – but did you know that simply choosing the right hosting for your site could help with your SEO efforts?
Let’s take a closer look at how a dedicated server can improve your site’s SEO.
Site Speed and SEO Rankings
These days, speed is a major factor that search engines like Google take into consideration when ranking websites. There are several free tools, such as WebPageTest.org, that allow you to test your site’s speed. These resources can also help you pinpoint slow-downs or other speed issues that could be negatively impacting your SEO.
Individual page load times are also taken into account by Google when ranking for specific keywords. This refers to how long it takes for a page to load after a user clicks on the link. Google offers a free tool called PageSpeed Insights that can help you determine where your site stands in terms of page-loading times.
With all this in mind, it’s easy to see how speed is more important than ever from an SEO standpoint.
Dedicated vs. Shared Hosting – Which is Better for SEO?
If your site is currently hosted on a shared server or even a virtual private server (VPS), your SEO could be taking a hit. That’s because, on a shared or VPS server, your site has to share resources with dozens, hundreds, or even thousands of other websites. This means that when another site gets a high level of traffic, important resources could be taken away from your site. Access to fewer resources could cause slow site- and page-loading times. The result? Google and other search engines might “punish” your site with lower page rankings, making it more difficult to be discovered.
How a Dedicated Server Can Optimize Speed
Unlike shared and VPS servers, dedicated servers allow you to host your website on its very own server and hardware. With dedicated hosting, you’ll never have to worry about sharing resources with other sites (unless you decide to host multiple websites on your server).
Dedicated servers can offer the highest page-loading times with minimal latency for your users. This is especially true when you opt for a dedicated hosting company that has data centers scattered across the United States. That way, you can choose a data center location that is most centralized, which will reduce latency even further.
If you’re looking for the best and easiest way to improve page- and site-loading times for SEO purposes, consider making the switch to dedicated server hosting. Not only will you see an SEO boost, but your site’s visitors will also enjoy a more user-friendly browsing experience.
Other Tips to Optimize Your Rankings
In addition to choosing the right web host, be sure to follow some other basic SEO tips to make the most of your online marketing efforts. To boost your SEO, we recommend taking the following steps:
- Keep your website content fresh and engaging.
- Add a blog to your site and upload posts frequently.
- Incorporate relevant keywords into your content.
- Consider guest-posting on other industry blogs.
- Make sure your website is mobile-friendly.
If you’re looking to make the switch to a dedicated server, reach out to ReliableSite. We offer a variety of dedicated server hosting plans that can help increase your website’s SEO. Contact us today to set up your server!